These days, no one is arguing the importance of establishing an online persona as a prudent step towards college admission and career success. A crafted social media presence helps students show their best face to a watching world.
Even before the pandemic turned the world upside down, most colleges and universities viewed student social media as "fair game" to support their admissions and scholarship decisions. Now, when "test-optional" admissions has become the norm rather than the exception, online presence and digital engagement seem destined to be—along with grades & essays —a salient part of the admissions checklist.
The fact is, colleges and employers simply don’t care if they find pictures of your kids having fun (or even too much fun) on the internet. But, increasingly, they do care that the claims on their application reflect the realities of who they truly are. Conveying their true interests and commitments means more than building a boilerplate essay. And that’s where social media excels, offering a deeper dive into their true self than any shortlist of credits and accomplishments.
Join us for this webinar presented by NSHSS partner Social Assurity. Learn more about the program here.
Founder and CEO, Social Assurity
A long-time business and legal entrepreneur with a background in technology, compliance, human resources and investigations, Alan has lectured extensively on the importance of developing effective social media strategies for college admissions and employment opportunities and has published numerous pioneering articles on the topic. Alan’s work has been highlighted in The New York Times, Forbes, Business Insider, TeenVogue, The Huffington Post and other national publications. His company, Social Assurity LLC, delivers innovative social media strategies to high school students and young professionals nationwide for help with college and graduate school admissions and employment opportunities. Alan holds a BA in Communications from University at Albany and a JD from Albany Law School.